Archives mensuelles : novembre 2013

Obesity, the new angle for Coca cola

              During the last year, Pepsi chose to use a classic strategy of hiring the famous american singer Beyoncé to represent their brand and to stimulate their sales. While Pepsi continues to promote its … Lire la suite

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… While PepsiCo is having fun

Thanks to Charlotte, we have just seen that PepsiCo is making fun of Coke (When Pepsi tackles Coke for Halloween). This funny strategy is not only about the main competitor; it is really part of the Global strategy.  Instead of … Lire la suite

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Pepsi in France, new real challenger ?

Before 2013, we thought that the battle was over for Pepsi in France. With more than 60% of market share with its classic Coke followed by its two lights versions (Light and Zero), Coca- Cola was on the top position. … Lire la suite

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When Pepsi tackles Coke for Halloween

At the occasion of Halloween, Pepsi decided to remain to people its positioning on the soda’s market and especially compared to its main competitor: Coke. Therefore, the brand made the Buzz by posting on its facebook page the following ad…! … Lire la suite

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Coke is sharing Happiness…

Coke recently launched a huge campaign in France: Share a Coke. Present on TV, radio, print, social networks and activated through all the partnerships, this 360° campaign is also the longer one. Coming from a successful idea by Ogilvy in … Lire la suite

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When Coke reinvents the image of Santa Claus

Coke has clearly managed successfully to hit people in their emotions by using a strong symbol that everybody knows: Santa Claus! Indeed, by using a new image of Santa Claus for one of its Christmas advertising campaign in 1931, Coke … Lire la suite

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Coca Cola and Pepsi History:

Over a century, this Cola war has been a scenario of different strategies that developed a very interesting case of study for marketing experts, due to a constant innovation and sometimes aggressive behavior towards brand building. Pepsi, a brand that … Lire la suite

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