Christmas is coming and so is the cold.
To promote again one of its products, Coke has launched recently a special website about a Coke Zero sweater generator.
The contest started on November 15th and just ended this last Monday; on December the first. The wining list will be known soon on this website: http://winlists.eprize.com/223953.pdf
This website allows the people from to 50 states of the US you to create their own Christmas sweater customized through the Coke Zero colors.
Then you need to promote you sweater through facebook and other social Medias to get the biggest amount of votes. The 100 top biggest votes ‘numbers will received for free by the 25th of December their customized sweater that has a commercial value around 100$ !
As Alex explained it before, Coke is a lovemark through many angles. Once again, the brand uses its positioning as a lovemark to promote one of its product! And it works.
Indeed, since the website has been created, the first winner has won about 3000 votes . An easy way to keep its customer supporting and belong to its brand!! And a nice gift under the tree on the 25th of December!
Merry Christmas to the 100 winners then!
Written by ChachaF