Archives de l’auteur : alexbrandmanagement

Keller’s Brand Equity Model

Based on the Keller’s Brand Equity Model where it is stated that “in order to build a strong brand, you must shape how customers think and feel about your product. You have to build the right type of experiences around … Lire la suite

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Brand Extension

Brand Extension: The Brand extension is commonly used by well-known brands that use their image to launch new varieties of their products in order to satisfy different needs of their current consumers as well as to gain new ones. This … Lire la suite

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French People Vision about those soldiers -_-

In order to have a better understanding about how are perceived Coke and Pepsi brands, we have established a survey regarding the notoriety and quality people can attribute to these brands. This survey was spread through social networks and 41 … Lire la suite

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An endless war is running

We have previously seen how good are those two brands regarding their own global strategy; Being a Lovemark for the Red brand and a Jester for the Blue one. Even if they are strongly playing with different advertising campaigns, sometimes … Lire la suite

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PORTER FORCES for Coke and Pepsi

Industry Rivalry: It is obvious that rivalry speaking, Coke and Pepsi are the main French competitors on the Cola market but, because their portfolio is not only composed by Colas, we can tell Sodas companies are competitors as well. Then, … Lire la suite

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Obesity, the new angle for Coca cola

              During the last year, Pepsi chose to use a classic strategy of hiring the famous american singer Beyoncé to represent their brand and to stimulate their sales. While Pepsi continues to promote its … Lire la suite

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… While PepsiCo is having fun

Thanks to Charlotte, we have just seen that PepsiCo is making fun of Coke (When Pepsi tackles Coke for Halloween). This funny strategy is not only about the main competitor; it is really part of the Global strategy.  Instead of … Lire la suite

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