Archives de l’auteur : chabrandmanagement

Feeling cold? Coke zero is here to warm you up!

Christmas is coming and so is the cold. To promote again one of its products, Coke has launched recently a special website about a Coke Zero sweater generator. The contest started on November 15th and just ended this last Monday; … Lire la suite

Publié dans Uncategorized | Tagué | Laisser un commentaire

How Pepsi and Coke are perceived by consumers.

From a survey we made during these last weeks, we have been able to understand how Coke and Pepsi are perceived by consumers according to different criteria. We only compared the 2 brands so following perceptual maps will only be … Lire la suite

Publié dans Uncategorized | Tagué | 1 commentaire

When Pepsi tackles Coke for Halloween

At the occasion of Halloween, Pepsi decided to remain to people its positioning on the soda’s market and especially compared to its main competitor: Coke. Therefore, the brand made the Buzz by posting on its facebook page the following ad…! … Lire la suite

Publié dans Uncategorized | Tagué | Laisser un commentaire

When Coke reinvents the image of Santa Claus

Coke has clearly managed successfully to hit people in their emotions by using a strong symbol that everybody knows: Santa Claus! Indeed, by using a new image of Santa Claus for one of its Christmas advertising campaign in 1931, Coke … Lire la suite

Publié dans Uncategorized | Tagué | Laisser un commentaire