Archives de l’auteur : quentinfruy

Brand Identity Prism

To well analyse the dimensions of Brand identity for both companies, we worked on a Kapferer’s Brand-Identity Prism model in order to develop six aspects: physique, personality, culture, relationship, reflection and self-image. Find below the Coca-Cola Model with some explanation: … Lire la suite

Publié dans Uncategorized | Laisser un commentaire

OPEN HAPPINESS ! TOP 10 COUNTRIES!

To follow the post regarding the addiction, let’s show some figures ! Although the movie “Super Size Me” in 2004 has shown the 3L Coca-Cola bucket that McDonald’s used to sell few years ago, US is not the N°1 country of … Lire la suite

Publié dans Uncategorized | Laisser un commentaire

SODAS Addiction? Why? And Consequences!

Following the article of Alya and the obesity, let’s talk about the addiction of coke and what could be the consequences. Even if the Coca-Cola and the Pepsi Cola are classified as “soft drinks”, the chemical make up composition of … Lire la suite

Publié dans Uncategorized | Laisser un commentaire

Pepsi in France, new real challenger ?

Before 2013, we thought that the battle was over for Pepsi in France. With more than 60% of market share with its classic Coke followed by its two lights versions (Light and Zero), Coca- Cola was on the top position. … Lire la suite

Publié dans Uncategorized | Laisser un commentaire